Ricardo is the Mexican jalapeño with a beard that will soon be dancing across the telly in the new Virgin Bingo adverts.  He will be dancing around dressed in the traditional Mexican style, even down to the sombrero.  While it is an animated character, Ricardo is quite grown up and not designed to appeal to children.  That, of course, is to keep within the laws and regulations governing any gambling advertising campaign.

This is the very first television advertising campaign for Virgin Bingo and is scheduled to last three weeks beginning on 5 October.  The adverts will be broadcast on the Freeview and terrestrial channels so everyone should have the opportunity to see them.

The one aim of the new adverts will be to spread the word about the three hours of absolutely free bingo Virgin Bingo is hosting every single day.  This should result in a huge influx of new members to the site and we know that the hope is that many of those attracted by the free bingo will decide to also deposit and play the cash games eventually.

This advert campaign comes not long after Virgin Bingo’s transfer from the St. Minver network to the newer Virtue Fusion platform.  With the new software, players can now access both the online bingo website and the casino site from within the same account.  Virtue Fusion also brings access to new games and several high number progressive jackpot games due to the size of the network.